Role Overview:
The Digital Marketer is the key person in charge of executing igus Thailand digital marketing campaigns. He/She plays a major role in creating brand awareness and using the digital space to drive traffic to the company’s website and acquire leads/customers.
- Responsible for increasing the online traffic, web shop revenue, and web leads for a product line.
- Research, understand, and interpret the needs of buyer personas for a product line in a variety of industries.
- Deeply understand key industries and how your product line brings specific benefits to each.
- Align web pages to the needs of the buying personas to convert traffic into online customers.
- Increase traffic to web pages by executing email and social media campaigns while assisting with advertising campaigns.
- Systematically survey web visitors and online shoppers to gather actionable feedback.
- Regularly report on traffic, revenue, and lead performance to marketing and sales leadership.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Curate all assets on YouTube channel for igus® product.
- Create posts about igus® product line on Facebook, LinkedIn, Instagram and Twitter.
- Monitor key online marketing metrics to track success.
- Create and maintain online listings across e-commerce platforms.
- Ensure that the brand message is consistent.
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.
- As this position develops, the employee maybe assigned additional duties or special projects as deemed necessary by the management.
Dimension:
- The Digital Marketer works closely with the internal marketing team to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.
- The role’s goal is to ensure that the marketing efforts of the company add to the highest value to its business.
Requirements:
The successful candidate will be expected to possess and display the following skills, knowledge and attributes in order to excel in the role:
- Diploma in either Marketing, Digital Marketing, Mass Communication or relevant field. New graduates are welcome.
- At least 2 years of working experience in the related field.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Excellent knowledge of MS Office applications, marketing computer software and online applications (CRM tools, online analytics, Google Adwords etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines.
- Excellent organizational and multi-tasking skills.
- Outstanding communication and interpersonal abilities.
- Incredible attention to detail.
- A team-player with a customer oriented approach, contribute and work together with the rest of the team to meet the company’s goal & growth objectives.
Interested individuals please write in with your latest resume in MS word (with a recent photo attached).
Contact person: Mr. Ekkachai Sungchat
Email address: esungchat@igus.net
Mobile number: +66 (0)86 603 2209
Address: 1340 Soi Bangkok-Nonthaburi 30, Bangkok Nonthaburi Rd., Bangsue, Bangsue, Bangkok 10800 Thailand
All information received will be kept in strict confidentially and only for employment purpose. We regret that only shortlisted candidates will be notified.